General Guidelines & Information
Who Should Enter

Entry is open to all brands, media owners, agencies, production or design companies, or any other parties involved in digital communications for advertising purposes within the Greater China region.

 

Eligibility Period

All entries must relate to achievements ONLY during the period 1 January 2025 – 2 March 2026.

 

Dates and Deadlines

Early Bird Entry Deadline： Monday, 8 December 2025

Standard Entry Deadline： Thursday, 5 February 2026

Final Entry Deadline： Monday, 2 March 2026

Shortlists Announcement: N/A

Winners Announcement (Online): Thursday, 16 April 2026

*All cut-off times for respective deadlines are 6pm Hong Kong/ Beijing Time (UTC/GMT +8:00).

Entry Fee

Early Bird Entry Fee: HKD3,900

Standard Entry Fee: HKD4,650

Final Entry Fee: HKD5,190

  • Payment Methods

    Entry fees are payable in Hong Kong Dollars (HKD). There are two payment methods to select from:

    Credit Card Online / Union Pay
    You will be redirected to our secure payment gateway where you are able to select from VISA / MASTER / AMEX. You can also select to pay via Union Pay. For this payment option, a 3.5% bank surcharge is applicable. If you encounter any issues with the online credit card system or via Union Pay, please do not attempt to pay again, and please contact the Organiser immediately for assistance at DMAchina@haymarket.asia.

    Bank Transfer

    To select this option, you will need to complete your entry submission by confirming to the "Payment Order" page to select payment method as "Bank Transfer".

    Direct online banking: you can transfer funds via your online banking system or arrange the transaction at the bank.

    Transaction Confirmation: once completed the transfer, please provide the confirmed transaction proof, clearly stating the Entry ID and Order ID numbers and if available the invoice number for such payment is to be emailed to Finance_Events@haymarket.asia cc: DMA Team at DMAchina@haymarket.asia .

    The payment for bank transfer is due the next day by noon (12 p.m. Hong Kong time) after the entry is submitted. You will have to bear ALL bank charges related to this transaction. Please do indicate to the bank clearly when making the transfer. Delayed payment might result in entry disqualification.

    A system invoice will be generated upon successful payment. Any special request on invoicing matter, please provide your ENTRY ID and/or PAYMENT ORDER ID to DMAchina@haymarket.asia and cc Finance_Events@haymarket.asia.

Important Notes
  • Online entry form: all details are required to be filled in accurately.
  • Written Submission: All written submission must be no more than two single-sided pages of A4 paper typed in either English or Simplified Chinese, no less than 11-point type size, single spaced.
  • Credits: All credits required on the online submission form must be filled in correctly and cannot be changed once submitted. Any request will be subject to review and prior approval by the Organiser. Should any changes be approved, a fee of HKD1,500 will be charged for each change.
  • Duplication of Entries: For any entry which is a duplicate or incorrect submission, you are required to inform the Awards Team immediately for assistance. Entry fee will be charged for an incorrect submission and error on the entrant's part. Recreating the entry as new is not allowed.
  • Must Not Include:To protect the integrity of the judging, entries submitted by the agencies only in all media and industry excellence categories should not include the agency name in the written submission and any supporting materials, videos (including letterheads, visible watermarks, platform account name), creative samples, and URLs.
  • Confidential: The Organiser reserves the right to publish details of the entries in any related publications and materials. However, if there is certain information that must be kept confidential, please indicate it clearly as "Not for Publication" or "Confidential" by highlighting the information in yellow.
  • Mandatory:

    • All written entry submission papers should base on all the criteria set and information required in the entry template provided.
    • Images: Two (2) images in high resolution (300 dpi) are to be uploaded on the online entry form. These will be used to showcase your entry.
    • Executive Summary: A summary of 100-150 words to be submitted via the online entry form. This summary will be used to publish and therefore should highlight the campaign and why it should win.
  • Endorsement: All entries must be endorsed. Without endorsement, the entry may not proceed to judging. The endorsement is sent by an auto-generated email from the system.