**This award cannot be entered directly.
This award will be given to an individual agency office that obtains the highest aggregate score from points allocated for all of the categories.
Points allocation as follows: Gold – 10 points; Silver – 8 points; Bronze – 6 points.
**This category cannot be entered directly.
Judges will decide and present this ultimate accolade to the most outstanding of all the Gold winners in sector and media categories.
Awarded to the company that best demonstrates how the use of mobile marketing drove consumer awareness, ensured customer loyalty, established positive brand image in the minds of consumers, and delivered a clear message to a target audience. Judges will look at creative and relevant ideas, succinct strategy, and flawless execution with tangible results.
Awarded to the company that demonstrates the most innovative and strategic use of media to obtain consumer insights, reach target audience, influence consumer behavior, and ensure the client or brand delivers results against the set marketing and business objectives.
Individual who employs digital marketing measures throughout the customer’s lifecycle and sales strategy to provide customers with an advanced digital branding experience across all touch points. Is particularly open to the new rapidly changing trends in digital marketing and is trying to use them for their own organization. Measures the success of its digital marketing activities and continually reviews the digital strategy for optimization opportunities.
Awarded to an individual who demonstrates creativity and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy. The Digital Strategist will also help cross-functional teams develop and evolve ideas to bring together brand goals and objectives and consumer needs, spotting trends and technologies that play roles in consumer’s lives.
Open to professionals who are under the age of 30 as of April 30, 2017. Nominations are accepted from employers, who should include details of the nominee’s career history, their exact age and professional qualifications. Judges will look for evidence of the individual’s outstanding achievements during the eligibility period, creativity and innovation with results as well as the nominee’s ability and willingness to extend their range of skills.
Awarded to campaign that delivers e-commerce solution/strategy that delivers seamless user’s experience. Innovative solution applied to existing or new business which enhances and adds value to meet business objectives. Demonstrate strategy to drive business growth through digital platform, customers’ experience, and localised strategy leveraging mobile applications. Using cross-border ecommerce to enter into emerging markets. Mobile – using mobile platform and applications to enhance cross border strategy.
Awarded to the campaign that uses multiple media channels as the key engagement driver and to achieve proven results. Entries must build a complete picture by showing how the campaign played across digital channels.
This category recognizes best holistic digital campaigns that demonstrate the uses of multiple digital platforms and media channels as the key engagement driver to achieve proven results. The strongest entries are those that showcase seamless synergy of the campaign elements on strategy, innovation/creativity, execution, and results.
This category recognizes the innovative and effective use of research, data planning, and measurement and analytics tools to develop the creative idea. Entries should demonstrate how the insight/data shaped the creative strategy.