This category will recognise media owners that utilize multiple digital media channels as key engagement driver and to achieve proven results. The winner of this category must have combined two or more platforms, such as mobile, social media or other digital media platforms demonstrating an effective use of the mediums in a creative and engaging way for great results.
This category recognises the most innovative advertising technology developed or initiated by media owners. Entries should demonstrate how this technology increased audience engagement and success. Judges will focus on how the technology has been applied to meet the marketing challenge, creative, innovation and results.