Awards-en Category: 2018

Awarded to an innovative, entertainment or informative application developed to run on PC, Mobile devices, or tablets specifically as part of an on-going campaign or standalone addition to a brand. The strategic development of an App or Game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.

Awarded to the campaign that best uses a destination site built as a storefront for a company’s long-term business to create a measurable impact as part of an overall marketing communications strategy. You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.

Awarded to the campaign that uses social networking and community sites most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.

Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, static, animated, interactive, floating, and other rich media.

Awarded to the best use of the mobile platform, which includes advertising campaigns and applications, to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets, PDAs, Blackberries, etc., including SMS, MMS, and in-app campaigns.
(Note: Applications have a stand-alone category; please refer to Category M06 Apps)

Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimization. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.