Awarded to the campaign that uses multiple media channels as the key engagement driver and to achieve proven results. Entries must build a complete picture by showing how the campaign played across digital channels. This category recognizes best holistic digital campaigns that demonstrate the uses of multiple digital platforms and media channels as the key engagement driver to achieve proven results. The strongest entries are those that showcase seamless synergy of the campaign elements on strategy, innovation/creativity, execution, and results.
Awarded to campaign that delivers E-commerce solution/strategy that delivers seamless user’s experience. Innovative solution applied to existing or new business which enhances and adds value to meet business objectives. Demonstrate strategy to drive business growth through digital/O2O platform and customers’ experience, and localised strategy leveraging mobile applications. Using cross-border E-commerce to enter into emerging markets. Mobile – using mobile platform and applications to enhance cross border strategy.
This category recognizes the innovative and effective use of research, data planning, and measurement and analytics tools to develop the creative idea. Entries should demonstrate how the insight/data shaped the creative strategy.
Awarded to the campaign that uses existing or newly created digital media in fresh and innovative ways to explore new channels of communication and achieve marketing success during the review period.
Awarded to the campaign/brand that is most effective in engaging KOL influencer to raise brand awareness, increase in sales, a change in positioning etc. The digital content or campaign that combines creativity, engaging and targeted content or leverages consumer created content to build viral buzz and achieve proven results in relation to the objectives set.
Entries should demonstrate how the brand leveraged videos to achieve its marketing objectives and how the originality and creativity of the marketing video demonstrated strong visual impact and resonated with the targeted audience. This category also focuses on brands using entertaining and engaging content in the form of a game, competition or other interactive media forms such as virtual and augmented reality (VR/AR).
Awarded to an innovative, entertainment or informative application developed to run on PC, Mobile devices, or tablets specifically as part of an on-going campaign or standalone addition to a brand. The strategic development of an App or Game that effectively and creatively reached target customers to build or maintain their brand and market share while attaining marketing objectives.
Awarded to the campaign that best uses a destination site built as a storefront for a company’s long-term business to create a measurable impact as part of an overall marketing communications strategy. You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.
Awarded to the campaign that uses social networking and community sites most effectively and creatively to reach target customers to build or maintain their brand and market share while attaining marketing objectives set during the review period. Entries should truly make use of social media platforms beyond simply the viral reach of a campaign.
Awarded to the campaign that uses online display advertising, including but not limited to, banners of any format, page takeovers, static, animated, interactive, floating, and other rich media.