Awarded to the best use of the mobile platform, which includes advertising campaigns and applications, to create a measurable impact. Mobile use could refer to all types of advertising that can be accessed on mobile phones, tablets, PDAs, Blackberries, etc., including SMS, MMS, and in-app campaigns.
(Note: Applications have a stand-alone category; please refer to Category M06 Apps)
Awards-en Category: Media Awards
IMPORTANT NOTE:
In categories with 3 or less entries, the judging scores will decide whether an entry is awarded a Gold, Silver or Bronze; this may result in no trophies being awarded in a category depending on quality of entry and final judging scores.
All winners’ trophy credits will be in English as published.
M01. Search / Search Engine Optimization
Awarded to the best use of search marketing to create a measurable impact. Tactics could include search engine optimization. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.